NIKA MOTOR

Passenger cars represent the largest segment of the automotive market in Iran, with approximately 1.2 million vehicles sold annually. Over 80% of the supply is dedicated to domestically produced cars with Iranian brands.

Supply and production constraints, misalignment between supply structure and demand, low variety, and quality issues with highvolume domestic products, creating an opportunity for new players to enter the market.

The strategy of NIKA GROUP in the passenger car market involves representing brands and offering vhicles in the premium price segment through CBU import and in the mid-price segment through local assembly

NIKA MOTOR company was established in 2023 by obtaining the official distributorship of the LADA brand from the Russian company AvtoVAZ.

The LADA brand includes mid-range vehicles in various types such as sedans, liftbacks, and SUVs, boasting a production history of over 50 years. AvtoVAZ has had long-term collaborations with automotive companies such as FIAT, CHEVROLET and RENAULT-NISSAN in the development ofplatforms and the design and production of LADA brand vehicles.

The LADA VESTA is the first product from the LADA brand to be offered in the Iranian market.